Kindly Bake

Artisan Sourdough. Made with Care. Shared with Kindness

Small-Batch Artisan Bread Made by Hand

Sourdough Bread

Kindly Bake is a small-batch cottage bakery in Bloomington, Minnesota, creating artisan sourdough bread by hand—one loaf at a time.

Every loaf begins with a living sourdough starter, simple ingredients, and lots of patience. But Kindly Bake is about more than bread. It’s about the skill of making something with your hands, the joy of sharing good food with those you care about, and the simple idea that a little kindness can go a long way.

Close-up of a baker wearing a Kindly Bake branded orange t-shirt, stretching and folding a large piece of smooth, elastic sourdough dough by hand.
Extreme close-up of a freshly baked Kindly Bake sourdough loaf showing the golden crust, defined 'ear,' and the white concentric rings from the proofing basket.

Meet Kindly Bake

Handcrafted, Artisan Bread, Baked with Intention

I believe great bread doesn’t need a long list of ingredients or complicated shortcuts. Every Kindly Bake loaf is made with simple, quality ingredients and a naturally fermented sourdough starter. The dough is mixed, shaped, then given the time it needs to develop flavor and texture.

No additives. No unnecessary extras. Just flour, water, salt, a living starter—and a whole lot of patience.

My goal is simple: to make bread that is delicious, thoughtfully crafted, and accessible enough to share. Because artisan bread shouldn’t feel like a luxury.

My sourdough from Kindly Bake was incredible! The crust was perfect, and the inside had the right amount of tang.

Naomi G.

Kindly Bake Owner James Purcell Smiling while Holding Sourdough Dough
Kindly Bake owner, James Purcell, wearing a branded shirt and using both hands to gently round and shape a smooth, raw ball of sourdough dough.
Kindly Bake is about more than bread

Our Story

During the early days of COVID, I found myself in a cabin in northern Wisconsin, more than 30 minutes from the nearest grocery store. I loved to cook, and with plenty of time on my hands, I decided to try making sourdough.

I started with a recipe from America’s Test Kitchen. Then I failed. A lot.

But eventually, the failures turned into a loaf I was proud to share. And once I started sharing, something unexpected happened: baking became less about making bread and more about making connections.

Inspired by The Kindness Diaries, a show centered around traveling the world and relying on the kindness of strangers, I began giving my bread away. I shared loaves with friends, neighbors, and eventually people I hadn’t even met before. Over the years, I’ve given away more than 1,000 loaves. Because Kindly Bake is about more than bread, it’s about spreading kindness.

Today, Kindly Bake has grown into a small cottage bakery serving the Twin Cities metro. I sell my bread at farmers markets and through local orders, but the original idea hasn’t changed. Bread is something worth sharing.

Find Us Locally

Come Say Hello at the Market

Bloomington Farmers Market

When: Saturdays, June 6 – October 17, 2026 8 a.m. – 1 p.m.
Where: East Lot, Bloomington Civic Plaza
Offering: Kindly Bake Classic Sourdough Loafs

Order Bread

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